Using Social Media for Business

If you are using social media to only posting about your home life, you may not be using social media to its best advantage as a business woman. For now at least, the Internet is an enormous globally growing free resource . Social media is a fun and growing epidemic and all you have to do is get on board with two heads, your personal head and your business head. Most of the women I know on Facebook own their own business whether it is a brick and mortar company, a direct sales company, a business marketing company or an online store.

Marketing to Moms: Best Tips and Trends

Have you ever stopped to ask yourself, "What are mothers looking for in marketing?" Are the needs and desires of moms specific? Do they need to be marketed to with those different needs in mind? How many mother's work? How many moms own their own business?

6 Biggest Mistakes Made When Marketing to Women

Women small business professionals from three countries were polled to find the top 6 mistakes made by businesses when marketing to women. These professional women were polled by Dawn Billings, founder of The Heart Link Women's Network.

Two Choices: Stand Out or Blend In

Are you an apple, or are you an APPLE? Marketing is all about standing out, but the big question is, "When everyone around you is saying or selling whether it is the same thing or not, how do you make your message stand out?" Answering this one incredibly important questions can make you millions of dollars.

Women Organizations: Help Women Succeed

Women owned businesses hire and invest even in an uncertain economic environment: the National Association of Women Business Owners reported in February 2010 that a survey of its members found 34% planned to hire new workers that year, and 21% planned to increase capital investment that year, with 40% planning on keeping capital investment even. Why? Because we have to. Women realize that when things get tough, the tough get growing and women are tough!